Why we’re building this
The shop window moved. Most SMEs haven’t noticed.
For twenty years, “getting found” meant ranking on Google. SMEs built their shopfronts around it: a website, a few keywords, maybe a Google Business profile.
That window is closing. Buyers ask ChatGPT, Claude, Gemini and Perplexity first — for cleaners, accountants, cafés, consultants — and the AIs answer with one or two names. Not ten links. One or two names. If you’re not one of them, you don’t exist in that conversation.
The tools to fix it were built for the marketing teams enterprises have. SMEs don’t. They have a founder doing six jobs, an owner-operator on a Saturday night, an agency that needs to ship something useful by Monday.
So we built the one platform we wished existed: minimum input, maximum work behind the scenes, plain-English answers, and fixes you can actually ship.
What we believe.
Six convictions every design decision passes through. If a feature doesn’t fit, it doesn’t ship — no matter how cool the demo is.
Diagnosis should be free.
You shouldn’t need a credit card to find out you’re invisible. The first snapshot is on us, forever. If we can’t earn the upgrade, we don’t deserve it.
Reports are designed, not dumped.
A 70-page PDF that nobody reads is a tax, not a deliverable. Plain language, ranked priorities, obvious next steps — or it doesn’t ship.
Show the work.
If we tell you you’re invisible, you should be able to watch us check. Every query, every AI, every answer — live on screen. Trust through transparency, not silence.
Your code is yours.
Auto-fixes land as pull requests you review, or a ZIP you can drop in. We never push to production. The change isn’t real until you approve it.
Modular beats monolithic.
You shouldn’t pay for nine capabilities to use one. Start with what’s earning customers today; add the rest as the platform proves itself to you.
We don’t sell to the marketing team you don’t have.
The platform talks to the person running the business, not to the agency they’ll hire one day. If a founder can’t use it solo on a Sunday afternoon, it’s wrong.
Where we stand.
The promises we made the platform keep — encoded in the architecture, not the marketing.
Australian data residency.
Your URL, your snapshots, your AI responses — stored in Sydney (AWS ap-southeast-2). Australian customer data stays on Australian soil. No hidden international hops.
Strict tenant isolation.
Every row in our database is tagged with your tenant. Postgres row-level security enforces it at the engine level — even a buggy query physically can’t see another customer’s data.
We don’t train on your data.
We use AI to analyse your visibility. We never use your business, your site, or your reports to train a model — ours, theirs, or anyone else’s. Your competitive position stays yours.
No surprise sales calls.
Sign up and you get a report, not a call from a BDR. We answer questions when you ask them. If you’d rather upgrade in a chat with us, the option is there — never the default.
A small team, leaning on modern tools to ship like a bigger one. We’d rather do fewer things and do them properly than dilute the platform with capabilities we can’t stand behind.
See if any of this is true for you.
One URL, one email, no card. Words are easy — the snapshot does the proving.